Bizwire’s Marketing 3.0 platform is built on time-tested science. Derived from the Technology Acceptance Model (TAM), our system focuses on behavioral change within an organization. Our system incorporates proven methodologies for increasing user acceptance and ensuring successful implementation.
Our co-founder, Dr. Jim Ruether, is the original brain behind the Bizwire platform. Dr. Jim has consulted with companies over the past 25 years with annual revenues ranging from $400,000 to $40 billion. His doctoral dissertation, titled The Effect of Training and System Experience on the Behavioral Intent of Small Business Owners to Adapt an Online Marketing Strategy, serves as the basis for the design of Bizwire’s system. Dr. Jim field-tested his methodology on more than150 businesses over a three-year period. Dr. Jim currently serves as Marketing Director for the Georgia Fair Tax Association and was awarded membership in the Sigma Beta Delta Honor Society. He also serves as Associate Campus Dean at Strayer University in Douglasville, GA.
9750 Ormsby Station Rd Suite 207 Louisville, KY 40223 | 678.661.9719 | info@bzwire.net